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Mr. Azhar AZIB

Mr. Azhar Azib is the founder of rawonionDecisions, a CRM and Integrated Engagements advisory practice, passionate about Sustainable Engagements. He started this practice in 2010 with a lofty mission of helping corporations build capabilities that will enable them to deliver targeted, measurable, impact driving engagements, over and over again.

His last corporate role was as Regional Marketing Communications Director for Asia Pacific at Microsoft, where he was instrumental in driving integrated, insights based engagements and building teams and infrastructure that enable these capabilities. His 10 year stint at Microsoft included leading Microsoft’s internal CRM initiatives and various projects which exploited data and technology to drive impactful customer engagements

A Data Architect by training and a seasoned Database Marketer and Change Leader by practice, his 25 year corporate career with big brands like Microsoft, IBM and Global Sources sees him in many roles driving innovation, change and excellence in the way large corporations engage with their customers and partners.  

He currently sits on the Executive Committee of the Direct Marketing Association of Singapore and heads the special interest council for Social Media Marketing. He is an active speaker/panelist at Marketing and CRM related conferences in South East Asia.

Outside of work, Azhar is an endurance running junkie, having completed 61 full or ultra marathons (as at May 2012) since 2002.