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NICF - Fundamentals of Business Analytics

Date to be confirmed


Business Analytics is not just about technical capability, but the start of some potentially significant organisational transformation – specifically on the way organisations handle and consume data and make decisions.

Business Analytics initiatives can only be deemed successful when it becomes an integral part of the business work stream or the practise area that it was designed to support. Failure to obtain strong business sponsorship and the failure to operationalize are the main reasons why many business analytics initiatives remain as special projects and do not realise their full potential.

This one-day executive programme is designed to give participants a non-technical overview of what it takes to build, deploy and operate business analytics capabilities into an organisation. It is an appreciation level programme that will focus on breadth of potential that can be attained from successful deployment of business analytics. It introduces a framework which explores the four different perspectives of organisational capability development namely: People, Process, Systems and Data; as well as how business analytics adoption will change the dynamics in each area. This framework helps participants to holistically work through typical challenges and appreciate the dependencies in building a sustainable organisational capability that demonstrates incremental business value.


Learning objectives

Concept of Data: Data is the lifeblood of an analytics practise. A review of data management practices and the importance of performing a data readiness assessment before embarking on an analytics project.

People Requirements: Understand the talent/competency requirements. The need to balance hard technical skills with softer skills like ‘storytelling’.

Business Sponsorship: Appreciate that business partnership and sponsorship are key to successful identification of opportunities, adoption, and realising the full potential of business analytics.

Managing Change: Organisation transformation is a natural outcome of acquiring business analytics capabilities. New roles, practice areas and budget line items are introduced. Decision and influence models are re-defined. Vendor/supplier ecosystem dynamics will change. It is important to be able to estimate the magnitude of change that will be triggered.

Context Setting: A look at a range of analytics use cases/context relevant to both the private and public sectors. Real world case studies and group work will be used to illustrate practical applications.

Ecosystem Considerations: A look at technology platforms, data services vendors, internal champions and their relative importance in making this a sustainable business capability.

Productising and Operationalising Analytics: Making it real and simple for the business user. Removing the complexity and embedding analytics into mainstream business processes. This will ensure persistent utilisation and on-going evidence of the incremental value of this new capability. Analytics Centre of Excellence: understand what it is, what it takes to have one and how it can help drive adoption.


-  1 day, executive level program
-  Presentations to introduce key topics
-  Real world case studies to illustrate the topics in action
-  Group exercises and structured discussions aimed at improving understanding by ‘talking about it’.
-  There is no formal assessment for this program. The group exercises and structured discussions with be used as opportunities for the facilitator to
observe and assess broad competency.

Course Fees


International Students

Singapore Citizens

(aged between 21 and 39) or

PRs (aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy 

(Singapore Citizens aged 40 and above)

Singapore Citizens (Workfare Training Support scheme)

Enhanced Training Support for SMEs^

Full course fee






GST (7%) on full course fee






Less: Funding Amount






Total nett course fee payable, including GST







       Individual Sponsored

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

       Company Sponsored

  • Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr
  • Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr

Upon successful completion of the course and passing the assessment, the participants will be awarded

  • Certificate of Completion from NUS
  • Statement of Attainment (SOA)
    • IT-PMK-301S-1 Analyse market research data

Download the programme brochure 

Download the application form