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HOME EXECUTIVE PROGRAMMES Programmes Listing NICF - Customer Data Analytics
NICF - Customer Data Analytics

Dates 3, 4 & 5 July 2017

Customer data analytics are fast emerging as one of the cornerstone activities involving enterprise systems to evaluate and manage customer relationships and equity in business organizations. Customers are the most valuable asset of many companies. To capitalise on this asset, customer data analytics help to answer questions such as who are the most valuable customers, what products your customers will buy, where and when a customer purchase will occur, who will respond to your marketing offers or online advertisements, what is the ROI of a social marketing campaign, etc. This course aims to introduce concepts in customer relationship management (CRM), systems and software for analyzing customer data, data analytic tools and database marketing techniques to evaluate customer data and relationships.

Who should attend?
Data/ Information Analyst, Senior Information Analyst, Information Development Manager, Business Analyst

Prerequisites
Knowledge of basic information systems, marketing, and statistics concepts

Course Fees

 

International Students

Singapore Citizens

(aged between 21 and 39) or

PRs (aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy 

(Singapore Citizens aged 40 and above)

Singapore Citizens (Workfare Training Support scheme)

Enhanced Training Support for SMEs^

Full course fee

S$2400

S$2400

S$2400

S$2400

S$2400

GST (7%) on full course fee

S$168

S$168

S$168

S$168

S$168

Less: Funding Amount

-

(S$360)

(S$1200)

(S$2280)

(S$1200)

Total nett course fee payable, including GST

S$2568

S$2208

S$1368

S$288

S$1368

Remarks:

  • Individual Sponsored 
    • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding
  • Company Sponsored 
    • Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr
    • Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr
    • Absentee payroll claimable by companies (SMEs and Non-SMEs) sponsoring candidates under WTS Scheme: Up to 95% of hourly basic salary
  •  

Certification
Upon successful completion of the course and passing the assessment, the participants will be awarded

  • Certificate of Completion from NUS
  • Statement of Attainments (SOAs)
    • IT-MC-402S-1 Assess marketing opportunities within international and/or diverse markets
    • IT-GSM-302S-1 Use information systems to support sales and marketing activities
    • IT-BD-401S-1 Analyse marketing strategy
    • IT-BD-402S-1 Establish and track the organisation's market position
    • IT-AM-401S-1 Build and maintain effective sales relationship
    • IT-AM-402S-1 Build and deliver customer service and customer care support

Download a PDF Brochure

Download the application form