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HOME EXECUTIVE PROGRAMMES Programmes Listing NICF - Enhanced Customer Acquisition and Retention: An Information-Centric Approach
NICF - Enhanced Customer Acquisition and Retention: An Information-Centric Approach

Dates 24 & 25 August 2017

Businesses turn to Customer Relationship Management (CRM) to derive information to enable them to be more effective in acquiring, growing and retaining their profitable customers. But why do more than 70 per cent of these CRM initiatives fail to meet expectations? In this workshop, participants will delve into the critical factors governing CRM success, as well as recent case studies of various CRM successes and failures. This 2-days workshop will enable participants to explore CRM and data mining of information in a practical perspective and workshop leader will share the secrets of how to make CRM initiative more successful. Participants will learn the correct way to mine their collections of information to increase effectiveness of their acquisition and retention programmes as well as to identify selling opportunities while improving relationship with their customers. They will also explore various ways and techniques in discovering profiles, understanding customers’ needs, concerns as well as discovering customers’ life-time value from data and to develop a winning strategy for growing their business and reap benefits from CRM strategies.


Programme Outline
-SWOT analysis

- Review of SMEs Acquisition & Retention programmes

-Challenges of Businesses : Sales and Marketing

-Understanding the Various Types of Information

-Types of CRM and its impact on Business

-How to mine information in CRM and transform data to knowledge

-Differentiation Between Active and Passive Data Mining

-The importance of generating insights from information to improve sales and marketing decisions

-Various Mining techniques to transform information for customer acquisition and retention programmes

-Exercises and Discussion on real world applications

-The Impact of Customers’ Life Time Values on your CRM Strategies


Target Audience
IT, sales and marketing directors and managers, IT managers, CRM managers, loyalty managers, advertising and promotions managers, business development managers and those interested in massively growing their businesses and increasing their profits.

 Course Fees

 

International Students

Singapore Citizens

(aged between 21 and 39) or

PRs (aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy 

(Singapore Citizens aged 40 and above)

Singapore Citizens (Workfare Training Support scheme)

Enhanced Training Support for SMEs^

Full course fee

S$1600

S$1600

S$1600

S$1600

S$1600

GST (7%) on full course fee

S$112

S$112

S$112

S$112

S$112

Less: Funding Amount

-

(S$240)

(S$800)

(S$1520)

(S$800)

Total nett course fee payable, including GST

S$1712

S$1472

S$912

S$192

S$912

Remarks:

  • Individual Sponsored 
    • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding
  • Company Sponsored 
    • Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr
    • Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr
    • Absentee payroll claimable by companies (SMEs and Non-SMEs) sponsoring candidates under WTS Scheme: Up to 95% of hourly basic salary
  •  

Certification
Upon successful completion of the course and passing the assessment, the participants will be awarded

  • Certificate of Completion from NUS
  • Statement of Attainment (SOA)
    • IT-GSM-501S-1 Use information to make sales and marketing related decisions

Download the programme brochure

Download the application form