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NICF - Sustainable Integrated Engagements using Social Media Analytics

Dates to be confirmed

Introduce methodologies, best practices and analytics to build a strong and sustainable foundation for citizen engagement and communications on the social media space. Provide a framework for designing and executing integrated engagements and a measurement framework to monitor and assess program performance.

Learning objectives
- Review and reinforce ‘old school’ communication practices and highlight the need to refine them to suit today’s environment of high speed and far reaching social media communication channels.

- Introduce ‘new media’ channels, from mobile to social media, their differing effectiveness in the engagement continuum and the social norms and behavioural traits of digital natives.

- Understand the changes taking place in the role and influence of the citizen and the government agency.

- Use of analytics to understand the citizen and to drive communication and engagement decisions.

- How to operationalise social media execution in a government agency.

- Appreciate the power of integrated communications in building sustainable citizen experiences and relationships.

- Apply a structured approach to defining, designing and executing communication and engagement activities supported by analytics.

Who should attend?
Officers from corporate communication, corporate development, quality service management, strategic planning and policy making.
Line of Business Managers, Marketing/Communications/PR Brand Managers, Intermediate to Senior Marketing/Communications/PR/Brand Professionals, Community Managers, Relationship Managers, Programme Managers


Course Fees


International Students

Singapore Citizens

(aged between 21 and 39) or

PRs (aged 21 and above)

SkillsFuture Mid-Career Enhanced Subsidy 

(Singapore Citizens aged 40 and above)

Singapore Citizens (Workfare Training Support scheme)

Enhanced Training Support for SMEs^

Full course fee






GST (7%) on full course fee






Less: Funding Amount






Total nett course fee payable, including GST







  • Individual Sponsored 
    • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding
  • Company Sponsored 
    • Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr
    • Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr
    • Absentee payroll claimable by companies (SMEs and Non-SMEs) sponsoring candidates under WTS Scheme: Up to 95% of hourly basic salary

Upon successful completion of the course and passing the assessment, the participants will be awarded

  • Certificate of Completion from NUS
  • Statement of Attainments (SOAs)
    • BM-SM-403E-1 Analyse customer behaviour
    • BM-SM-417E-1 Manage social media platforms
    • BM-SM-504E-1 Evaluate sales and marketing outcomes
    • BM-SM-505E-1 Develop social media strategies

Download a PDF Brochure

Download the application form


“Mr. Azhar is very knowledgeable in the field. Lots of interesting examples in the lectures and he related a lot of concepts to real-life examples in his professional career.”