Ms. Irene BOEY


Irene Boey is the Consulting Director of Integral Solutions (Asia) Pte Ltd. She is responsible for leading Integral’s data mining and CRM business in Asia. Her responsibilities include solving customer’s business problems by simplifying advanced technology to address business users’ needs. Due to her decade of practical experience in managing businesses, she is able to understand the real needs of business users. As a result, she has implemented many successful data mining and CRM projects in various industries like banking and finance, telco, retail and wholesales, government and manufacturing.

Ms Boey was involved in bringing data mining technologies to Asia since 1994 through Integral Solutions (Asia) Pte Ltd. She is the pioneer in data mining consulting in Asia. With her long history in data mining and data analytics, she has accumulated a good collection of business best practices from these different industries.

She has worked for Integral Solutions (Asia) Pte Ltd since 1994. She has more than 10 years of business and marketing experience in the electronics and IT industries and holds a marketing degree from Chartered Institute of Marketing, UK and an MBA in Entrepreneurial Management.

She is also a frequent speaker in many public conferences. She is popular amongst the conference planners due to her ability to present the application of complex and advanced technologies at a level that any business people can understand. As a result, she had always been rated highly by conference attendees.