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Creating Sustainable Social Media Strategies

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Marketing is no longer about the stuff you make, but the stories you tell. – Seth Godin

Have you ever wished for a silver bullet to ensure success on social media? Here’s the breaking news, there isn’t one.

BUT, while there isn’t a single path to success on social media, there are a variety of key things that every company must do to optimise their usage of social media. This training will provide you with the key principles to achieve social media success for your business.

Is your company’s strategy on social media working today? How can you tell? What must you do next? Learn to read the tell-tale signs of social media success and position your brand optimally in front of millions of people on social media. You will be brought through the processes of social media brand building, marketing, content creation, communications, community management for Facebook, Youtube, Twitter, Instagram and more.

Get yourself up to date with growing trend of social media and see the results immediately.


Programme Objective

Upon completion of the course, participants will have the knowledge to:

  • Understand how to evaluate and optimise your company’s social media presence
  • Develop content and ads that fit your business objectives
  • Identify the pitfalls of poor social media usage and strategy
  • A clear 7-step plan to achieving success on social media


Programme Outline

  • UNDERSTAND: What you don’t know about social media may be killing your business
  • EVALUATE: How well is your company REALLY doing on social media?
  • STRATEGISE: Be equipped with a 7-step plan to create a strategy that works for your business
  • ACTIVATE: Avoiding the pitfalls of poor execution starts with understanding what works and what doesn’t
  • INITIATE: How to spur engagement, conversation and chatter about your brand and services on social media
  • RE-EVALUATE: At the speed that social media changes, the only way to stay ahead is to keep asking yourself if you are doing what’s right for your business on social media
  • RESPOND: Learn the art of community management and the massive impact it has on brand growth


Who Should Attend?

Business owners, middle to upper management executives and practitioners who want to understand how to leverage social media for branding, new business, communication and marketing. Plus anyone who has a strong interest in adding social media expertise to their individual offering of skills.

Course Fee

Course Fee   S$1,800.00
7% GST      S$126.00
Total Nett Course Fee payable including GST   S$1,926.00

There will be 10% discount for group registration of 3 participants and above

*All discounts are subject to change by STMI


Course Leader

Mr. Jason Lim


Download the application form