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Digital Media Marketing (SkillsFuture Series)

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Course Objective:

This course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies.

Learning Outcome

The course is designed for participants who aspire to initiate, manage and execute marketing program of start-ups and companies. Participants will exit the course with understanding in

  1. Business model canvas, innovation and marketing for businesses in the digital age
  2. Search engine and social media marketing
  3. Storytelling techniques
  4. Branding, public relation and crisis management
  5. Important digital marketing concepts, including display advertising, retargeting, programmatic and fraud
  6. Relevant case studies and hands on experience


Course Organization

The course is run over two full days separated by one week. After important concepts are covered in the first day, students will be asked to describe the marketing challenges faced by their respective organisation. The instructor will assist the students in crafting the outline of a marketing strategy to address these challenges. Students are to complete the strategy as homework and present their plans and findings in the subsequent week. Other important concepts will be covered in the second week to provide the students with a holistic understanding on digital marketing.



Course Fee


International Students

Singapore Citizens and

SkillsFuture Mid-Career Enhanced Subsidy

(Singapore Citizens aged 40 and above)

For more
click here.

Workfare Training Support scheme (WTS)
Singapore Citizens
(i) 35 years and above (13 years and
above for Persons With Disabilities); and
(ii) Earn a monthly income of not
more than $2,000.
For more information, click here.

Enhanced Training Support for SMEs^

Full course fee

S$ 1200

S$ 1200

S$ 1200

S$ 1200

S$ 1200

Less: SSG Grant Amount (S$ 840) (S$ 840) (S$ 840) (S$ 840)
Nett Course Fee S$ 1200 S$ 360 S$ 360 S$ 360 S$ 360
GST (7%) on nett course fee

S$ 84

S$ 25.20

S$ 25.20

S$ 25.20

S$ 25.20

Total Nett Course Fee Payable, including GST S$ 1284 S$ 385.20 S$ 385.20 S$ 385.20 S$ 385.20
Less: Additional Funding if eligible under various schemes

(S$ 240)

(S$ 300)

(S$ 240)

Total Nett Course Fee Payable, including GST, after additional funding from the various funding schemes

S$ 1284 

S$ 385.20 

S$ 145.20 

S$ 85.20 

S$ 145.20 


Course Leader

Dr. KF Lai


 Fill up the application form (Download the application form) and email to  stmi@nus.edu.sg