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Digital Media Marketing (SkillsFuture Series)

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Dates: 16, 19, 23, 26 November 2020 (1 pm – 5pm) (E-learning course)


Course Objective

This course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies.


Learning Outcome

The course is designed for participants who aspire to initiate, manage and execute marketing program of start-ups and companies. Participants will exit the course with understanding in

  1. Business model canvas, innovation and marketing for businesses in the digital age
  2. Search engine and social media marketing
  3. Storytelling techniques
  4. Branding, public relation and crisis management
  5. Important digital marketing concepts, including display advertising, retargeting, programmatic and fraud
  6. Relevant case studies and hands on experience

 

Course Organization

The course is run over 4 sessions over 2-4 weeks. Important concepts will be covered in the classes. Students will be given hands-on project and assignments to deepen their understandings in the subjects.

 

Course Fee

  

International Students

Singapore Citizens and
Permanent
Residents

SkillsFuture Mid-Career Enhanced Subsidy

(Singapore Citizens aged 40 and above)

For more
information,
click here.

Enhanced Training Support for SMEs^

Full course fee

S$ 1200

S$ 1200

S$ 1200

S$ 1200

Less: SSG Grant Amount (S$ 840) (S$ 840) (S$ 840)
Nett Course Fee S$ 1200 S$ 360 S$ 360 S$ 360
GST (7%) on nett course fee

S$ 84

S$ 25.20

S$ 25.20

S$ 25.20

Total Nett Course Fee Payable, including GST S$ 1284 S$ 385.20 S$ 385.20 S$ 385.20
Less: Additional Funding if eligible under various schemes

(S$ 240)

(S$ 240)

Total Nett Course Fee Payable, including GST, after additional funding from the various funding schemes

S$ 1284 

S$ 385.20 

S$ 145.20 

S$ 145.20 

 

Course Leader

Dr. KF Lai


Registration

Fill up the application form (Download the application form) and email to  stmi@nus.edu.sg

 

This course is a great introduction to Digital Marketing and Prof Lai is absolutely awesome!
Mark Koh
Digital Sales Executive
Metropolitan Fishery Group Pte Ltd

Enriching course for all and not just for marketeers!
De Kretser Christopher Shaun
Sales Manager
Bona Technologies Systems Pte Ltd

This course is what we need in this IT World…
Subramaniam Meganathan
Digital Marketing
Jforce Employment Service Pte Ltd

This course provides a realistic outlook and real-life examples of what digital marketing is all about in the world today
Ong Irene
Digital Sales & Marketing Exec
Sweetest Moments Pte Ltd

This course is good and can improve marketing knowledge and strategy. This is useful for SME.
Lee Fhong Yong
Digital Sales Executive
Dg Optics Centre