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April 2020

Digital Media Marketing (SkillsFuture Series)

April 20, 2020
|Recurring Event (See all)

An event every week that begins at 12:00 am on Monday, repeating until April 27, 2020

Course Objective: This course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands on experience will be provided. At the end of the course, students will be better equipped…

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Digital Media Marketing (SkillsFuture Series)

April 27, 2020
|Recurring Event (See all)

An event every week that begins at 12:00 am on Monday, repeating until April 27, 2020

Course Objective: This course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands on experience will be provided. At the end of the course, students will be better equipped…

Find out more »