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Customer Data Analytics

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Customer data analytics are fast emerging as one of the cornerstone activities involving enterprise systems to evaluate and manage customer relationships and equity in business organizations. Customers are the most valuable asset of many companies. To capitalise on this asset, customer data analytics help to answer questions such as who are the most valuable customers, what products your customers will buy, where and when a customer purchase will occur, who will respond to your marketing offers or online advertisements, what is the ROI of a social marketing campaign, etc. This course aims to introduce concepts in customer relationship management (CRM), systems and software for analyzing customer data, data analytic tools and database marketing techniques to evaluate customer data and relationships.

Who should attend?
Data/ Information Analyst, Senior Information Analyst, Information Development Manager, Business Analyst

Prerequisites
Knowledge of basic information systems, marketing, and statistics concepts

Course Fees

Discounted Course Fee   S$2,400
7% GST     S$168
Total Nett Course Fee payable including GST   S$2,568

 

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