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Enhanced Customer Acquisition and Retention: An Information-Centric Approach (SkillsFuture Series)

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Businesses turn to Customer Relationship Management (CRM) to derive information to enable them to be more effective in acquiring, growing and retaining their profitable customers. But why do more than 70 per cent of these CRM initiatives fail to meet expectations? In this workshop, participants will delve into the critical factors governing CRM success, as well as recent case studies of various CRM successes and failures. This 2-days workshop will enable participants to explore CRM and data mining of information in a practical perspective and workshop leader will share the secrets of how to make CRM initiative more successful. Participants will learn the correct way to mine their collections of information to increase effectiveness of their acquisition and retention programmes as well as to identify selling opportunities while improving relationship with their customers. They will also explore various ways and techniques in discovering profiles, understanding customers’ needs, concerns as well as discovering customers’ life-time value from data and to develop a winning strategy for growing their business and reap benefits from CRM strategies.

Programme Outline
-SWOT analysis

– Review of SMEs Acquisition & Retention programmes

-Challenges of Businesses : Sales and Marketing

-Understanding the Various Types of Information

-Types of CRM and its impact on Business

-How to mine information in CRM and transform data to knowledge

-Differentiation Between Active and Passive Data Mining

-The importance of generating insights from information to improve sales and marketing decisions

-Various Mining techniques to transform information for customer acquisition and retention programmes

-Exercises and Discussion on real world applications

-The Impact of Customers’ Life Time Values on your CRM Strategies

Target Audience
IT, sales and marketing directors and managers, IT managers, CRM managers, loyalty managers, advertising and promotions managers, business development managers and those interested in massively growing their businesses and increasing their profits.

Course Fees


International Students

Singapore Citizens and

SkillsFuture Mid-Career Enhanced Subsidy

(Singapore Citizens aged 40 and above)

For more
click here.

Workfare Training Support scheme (WTS)
Singapore Citizens
(i) 35 years and above (13 years and
above for Persons With Disabilities); and
(ii) Earn a monthly income of not
more than $2,000.
For more information, click here.

Enhanced Training Support for SMEs^

Full course fee

S$ 1600.00

S$ 1600.00

S$ 1600.00

S$ 1600.00

S$ 1600.00

Less: SSG Grant Amount (S$ 1120.00) (S$ 1120.00) (S$ 1120.00) (S$ 1120.00)
Nett Course Fee S$ 1600.00 S$ 480.00 S$ 480.00 S$ 480.00 S$ 480.00
GST (7%) on nett course fee

S$ 112.00

S$ 33.60

S$ 33.60

S$ 33.60

S$ 33.60

Total Nett Course Fee Paybale, including GST S$ 1712.00 S$ 513.60 S$ 513.60 S$ 513.60 S$ 513.60
Less: Additional Funding if eligible under various schemes

(S$ 320.00)

(S$ 400.00)

(S$ 320.00)

Total Nett Course Fee Payable, including GST, after additional funding from the various funding schemes

S$ 1712.00

S$ 513.60

S$ 193.60

S$ 113.60

S$ 193.60


  • Individual Sponsored
    • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding
  • Company Sponsored
    • Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr
    • Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr
    • Absentee payroll claimable by companies (SMEs and Non-SMEs) sponsoring candidates under WTS Scheme: Up to 95% of hourly basic salary

Download the programme brochure

Download the application form

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