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Digital Media Marketing

Dates 15 Feb, 18 Feb, 1 Mar, 4 Mar 2021. 15 Mar, 18 Mar, 22 Mar, 25 Mar 2021. 3 May, 6 May, 10 May, 12 May 2021. 14 Jun, 17 Jun, 21 Jun, 24 Jun 2021. 3 Aug, 6 Aug, 10 Aug, 13 Aug 2021. 20 Sept, 23 Sept, 27 Sept, 30 Sept 2021.…

数码营销学堂

日期 2021年5月17日、20日、24日、27日、31日及6月3日   课程宗旨 本课程是特别为创业者制定的数码营销课程。数码科技瞬息万变,然而万变不离其宗,掌握其核心理论,就不必随着碎片化的知识或撇步捕风兜转。赖国芳教授融合多年企业及授课经验,将由浅入深带领创业者走入数码营销的门槛。您将会通过功课及工作坊活学活用,量身定制适合您的营销策略,奠定与时俱进的学习基础。 学习纲领 让有志于进入数码营销领域或有意创业的人士了解数码时代的营销理论。课程涵盖以下单元: 1. 数码媒体及营销概论 - 当代数码媒体和营销趋势 - 行销、市场及客户发展理论 【讨论及作业】学员为自己选定的企业定制核心讯息、营销及客户发展计划。 2. 搜索引擎 - SEO: 搜索引擎优化理论 - SEM: 搜索引擎营销理论 【工作坊】从企业核心讯息延伸的谷歌 SEO 及 SEM 基本设置。 3. 社交媒体 - 社交媒体经营原则 - Facebook Marketing: 脸书营销平台 【工作坊】从企业核心讯息延伸的脸书内容日程 (Editorial Calendar) 及行销方案。 4. 内容营销 - 内容营销 (Content Marketing) 理论 - 故事解构及原理 (Storytelling) 【工作坊】从企业核心讯息及故事模块,发展出独特的企业系列故事。须事先观赏指定电影。 5. 数码营销进阶理论 - 联盟(Affiliate)及网红(Influencer)营销 -…

WileyNXT – NUS Programs: Developing Winning User Experiences with UI-UX

Date 12 Apr, 14 Apr, 16 Apr 2021 17 May, 19 May, 21 May 2021 14 Jun, 16 Jun, 18 Jun 2021 Time Day 1 & 2: 10am - 1.30pm Day 3: 10am - 1pm Course Overview A comprehensive experience design guide: a start-to-finish curriculum on understanding today’s experience economy, its various players and how…

WileyNXT – NUS Programs: Analytics for Finance

Date 12 Apr, 14 Apr, 16 Apr 2021 17 May, 19 May, 21 May 2021 14 Jun, 16 Jun, 18 Jun 2021 Time Day 1 & 2: 10am - 1.30pm Day 3: 10am - 1pm Course Overview A program that provides participants a holistic view of the analytical approach applicable to F&A functions and the…

WileyNXT – NUS Programs: Storytelling with Data

Date 14 Apr, 15 Apr, 16 Apr 2021 19 May, 20 May, 21 May 2021 16 Jun, 17 Jun, 18 Jun 2021 Time Day 1 & 2: 10am - 1.30pm Day 3: 10am - 1pm Course Overview A comprehensive guide on the methodology for communicating information, tailored to a specific audience, with a compelling narrative.…

WileyNXT – NUS Programs: Driving innovation through Design Thinking

Date 13 Apr, 16 Apr, 17 Apr 2021 20 May, 21 May, 22 May 2021 17 Jun, 18 Jun, 19 Jun 2021 Time Day 1 & 2: 10am - 1.30pm Day 3: 10am - 1pm Course Overview A program that will equip participants with the skills to apply design thinking principles for devising innovative solutions…

WileyNXT – NUS Programs: Analytics for Talent Management

Date 19 Apr, 21 Apr, 23 Apr 2021 24 May, 27 May, 28 May 2021 21 Jun, 23 Jun, 25 Jun 2021 Time Day 1 & 2: 10am - 1.30pm Day 3: 10am - 1pm Course Overview A program designed by top experts and Wiley is focused on enabling talent and HR professionals to transition…

FinTech: Concepts, Cases and Technology [e-Learning]

Dates 9 Jun, 22 Jun 2021 (1pm - 5pm) 4 Aug (1pm-5pm), 20 Aug 2021 (9am-1pm) Duration 2 Half Days Course Overview This course will focus on how technology solutions solved business problems in the financial industry. Some topics include lending, payments, insurance, regulation and management. Key issues faced by various segments of the financial…

Design Thinking: Creative and Strategic Business Solutions [e-Learning]

Dates 10 Jun, 17 Jun 2021 (9am - 5pm) 5 Aug, 6 Aug 2021 (9am - 5pm) Duration 2 Days Course Overview Through activities and exploration of case studies, the participants will learn how design thinking works and begin to apply tools, methods, processes and mindsets to their professional workplace. Practice the skills of design…

Beyond Disruptions: Digitalising Financial Services [e-Learning]

Dates 14 Jun, 15 Jun 2021 (9am - 5pm) 10 Aug, 12 Aug 2021 (9am - 5pm) Duration 2 Days Course Overview Focusing on the financial sector and with the technological solutions in mind, students can look forward to learning contemporary issues in the financial technology space. The module will investigate the integration of financial…

Delight Customers and Protect Privacy with AI and Blockchain [e-Learning]

Date 21 Jun 2021 (9am - 5pm) 17 Aug 2021 (9am - 5pm) Duration 1 Day Course Overview This module prepares participants with a foundational understanding of AI and Privacy using Blockchain. Participants will learn how to design a blockchain and introduce simple and effective strategies for organisations as well as how to enhance AI…

Algo-trading, Theory and Practice [e-Learning]

Dates 22 Apr, 27 Apr, 30 Apr 2021 (9am - 5pm) 28 Apr, 3 May, 6 May 2021 (9am - 5pm) 24 Jun, 28 Jun, 1 Jul 2021 (9am - 5pm) 13 Jul, 16 Jul, 21 Jul 2021 (9am - 5pm) 26 Jul, 29 Jul, 2 Aug 2021 (9am - 5pm) 14 Oct, 19 Oct,…

DevOps: Build, Deploy and Monitor [e-Learning]

Dates 25 Jun (9am - 1pm), 22 Jul (9am - 5pm), 27 Jul 2021 (9am - 1pm) 29 Sept (9am - 5pm), 6 Oct 2021 (9am - 1pm) Course Overview In this course, we look at the architecture and building blocks of modern, distributed systems, and introduce the core concepts of DevOps including people, tools,…

Developers Toolkit Part 1: Connecting the Frontend [e-Learning]

Dates 28 Jun, 30 Jun 2021 (9am - 5pm) 6 Sept, 8 Sept (9am - 5pm) Duration 2 Days Course Overview This course guides participants to upskill and reskill themselves in web development technologies such as HTML,CSS, JavaScript, Node JS, ReactJS and data structures that are used in various computational problems. This course trains the…

APIs and RPA: Automation, Bots and Future [e-Learning]

Dates 29 Jun, 2 Jul 2021 (9am - 5pm) 22 Sept, 24 Sept 2021 (9am - 5pm) Duration 2 Days Course Overview This course seeks to equip its learners with the fundamentals frameworks of Robotic Process Automation and how to create bots that perform various repetitive processes. There will also be intermediary practice components based…

Developers Toolkit Part 2: Middleware to Backend [e-Learning]

Dates 5 Jul, 7 Jul, 9 Jul 2021 (9am - 5pm) 13 Sept, 15 Sept, 17 Sept (9am - 5pm) Duration 3 Days Course Overview This is the Part 2 course which provides the advanced concepts of web development such as error handling, web sockets, GraphQL, unit testing and deploying the app. This course also…

Digital Marketing for Entrepreneur [e-Learning]

Dates 4 Jan, 7 Jan, 11 Jan, 14 Jan, 18 Jan, 21 Jan 2021 5 Apr, 8 Apr, 12 Apr, 15 Apr, 22 Apr, 29 Apr 2021 5 Jul, 8 Jul, 12 Jul, 15 Jul, 19 Jul, 22 Jul 2021   Time 1.30pm - 5.30pm   Duration 6 Half Days   Course Overview  This e-learning…

Making Contracts Smart with Blockchain [e-Learning]

Dates 20 Jul, 27 Jul (9am - 1pm) 4 Oct, 11 Oct (2pm - 6pm) Duration 2 Half Days Course Overview This module equips participants with the knowledge and skills to apply Blockchain and Smart Contracts principles for real estates, wallets and international payments. Understanding and mastering Blockchain would be a necessary skill for working…

Advanced Digital Forensics

Date TBA   Duration 1 Day   Course Overview Digital Forensics is a branch of forensics science, encompassing scientific methods, procedures and tools to perform evidence acquisition, analysis and correlation, to support crime investigations. As science and technology advances, it brings about task enabling tools for legitimate users as well as criminals. Therefore, the need…

Business Intelligence Analytics

Date TBA   Duration 1 Day   Course Overview This course will introduce the participants to the essentials of business intelligence. It is primarily targeted towards consumers of business intelligence (BI), such as business managers, business executives, financial analysts and market researchers, who are interested in learning about BI concepts, process, tools and technologies and…

Fundamentals of Business Analytics

Date TBA   Duration 1 Day   Course Overview Business Analytics is not just about technical capability, but the start of some potentially significant organisational transformation – specifically on the way organisations handle and consume data and make decisions. Business Analytics initiatives can only be deemed successful when it becomes an integral part of the…

Modern Cyber Security Technologies for Senior Managers (SkillsFuture Series)

Date TBA   Duration 1 Day   Course Overview This course updates senior cyber security professionals in an urgent and compact manner on all key cyber security developments, e.g. how the landscape has changed very quickly and which would be the best solution to attack the many “hot” and pressing problems that the organisation is…

Big Data for Management and Professionals

Date TBA   Duration 1 Day   Course Overview The digitisation of data, the availability of sensors, and the affordability of data storage have given rise to the rapid production of humongous pool of data. The lack of knowledge and talents on how to tap the use of these data for innovative and productive solutions…

NICF – Sustainable CRM Implementation

Date TBA   Duration 1 Day   Course Overview The biggest challenge that companies face when they embark on the CRM journey is sustainability, how to sustain the momentum of the change that is being introduced across the organisation. CRM ‘projects’ are not really projects – they start but never end. Instead, they go on…

Cyber Security Risk Management

Date TBA   Duration 1 Day   Course Overview The cyber threat landscape is ever evolving and cyber security needs to be considered as a continuous effort to enable better protection, detection and mitigation of attacks. This course introduces participants (with no technical background) to the concepts and terminologies in cyber security. It also brings…